Pwego

How to create excellent UX driven by the user's mental-models

How to create excellent UX driven by the user's mental-models

Two years ago, I learned a valuable lesson about creating good UX: It might not seem intuitive, but sometimes users prefer the less straightforward UX At this time, I was building the first version of a new cross-platform app called Skiwise. I thought I was creating the best experience possible,

7 Common SaaS Dashboard Mistakes — How to Fix

7 Common SaaS Dashboard Mistakes — How to Fix

SaaS dashboards, like everything in life, are a compromise. They’re a constant battle between functionality and ease-of-use. And, like most compromises, they typically do a bad job at both things. Luckily, my consultancy, Pwego, identifies and fixes SaaS dashboards for a living. Over time, we’ve identified 7 mistakes

Introducing Cross-Platform — the best way to build mobile apps for 2022 and beyond

Introducing Cross-Platform — the best way to build mobile apps for 2022 and beyond

Let’s entertain a simple scenario for a second: You’re a solo developer. You have an idea. You tell the idea to your friends. They like the idea. You design a prototype. You spend months on design, code, art, marketing, and then the time comes for you to release it.